We all have our cellphones on us these days, because they’re not just phones anymore; they’re clocks, watches, email services, a gossip channel, a dating service, a marketing device, and now…they’re coupon transmitters. With 7-Eleven’s Test “text coupon” for Slurpees in the San Diego service, their marketing department says this:
“Our marketing programs try to reach them where they are. Mobile marketing is the next step to reach our target customers—the millennials who don’t go anywhere without their mobile phones.”
Oh millennials. GMR marketing owns the mobile couponing platform in this test.
What kinds of objectives do companies hope to achieve with mobile? Mobile Marketing Watch says increasing customer loyalty AND amping up database numbers for mobile marketing programs (customer relationship management) in the future are two things we’ll see more companies and brands asking for in 2010.
With this quote from 7-Eleven’s marketing manager:
“Our consumers are mobile; therefore, it’s critical that we communicate with them where they are,” said Daniel May, marketing manager at 7-Eleven.
It really shouldn’t be any surprise that mobile will explode in 2010.
