In an effort to stay abreast of “reported trends” even though as a writer interested in culture, I capture trends of my own here on NGP, I thought I’d document what Trendwatching says to keep our eyes on in consumerism and marketing in the next year.
- Business as unusual – societal changes have taken place, regardless of the recession
- Urbany – “urban culture” is the culture – expect more sophisticated and demanding consumers
- Real-time reviews – whatever it is you’re selling or launching, it will be reviewed en masse, live, and 24/7
- (F)luxury – as “status” becomes more and more fragmented, luxury will be defined as whatever consumers want ti to be over the next 12 months
- Mass mingling – online lifestyles will continue to fuel and encourage real world meet-ups (hope to see you at the next Likemind)
- Eco-easy – to reach meaningful sustainability goals in 2010, corporations and governments will have to forcefully make it “easy” for consumers to be more green, expect mandates to come
- Tracking & alerting – dubbed “the new search,” these two marketing tactic categories will see countless new INFOLUST services that will help consumers expand their web of control
- Embedded curiosity – generosity will continue to grow and adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers
- Profile myning – as more and more companies figure out their “profiles,” they’ll be able to create models suitable for customer preferences to help everyone make the most of the technology (financially)
- Maturialism – 2010 will be even more opinionated, risque, outspoken, if not more raw than 2009
I’m as excited as you are.
