Erin Middleton

Think about it.

You’re not going to make something a regular part of your day unless you know you’re going to get something for it. We are selfish creatures first, selfless creatures second, or at least that’s what True Blood is teaching me.

So we’re captivated by this trend in social media. Why? Because it gives us something – a relationship, news, creative thought, ideas, connections, the list goes on. But for the social media spaces that send you messages or notices to which you opt-in to (email, LinkedIn, Match, Facebook), aren’t we doing it for curiosity’s sake? We’re curious of, intrigued with, and interested in whatever comes in to our “inbox” wherever it may be.

So we “opt-in” to services that bring us awesomeness. If I were working with Denise Gass right now, this kind of content would be in the 8-10 range on the Awesometer. But like I said, we opt-in to the good stuff.

For those of you involved with social media, I’m taking a poll. How many of you are actively thinking of ways to which the social media consumer can opt-in?