Erin Middleton

About

Ever since I took an Advertising Strategy course at the University of Oregon in 2002, I have been a dedicated student of “account planning” in all its forms: brand planning, experience planning, connections planning, and other various planner types.

For the past 8 years, I have had the opportunity to experience various positions in the advertising process: brand planning, strategy, research, radio, retail, and nowadays: social media, blogger outreach, and content generation. My toolbox is always changing.

When it comes to a working style, my M.O. is collaboration. That’s why social media & I are such a good fit! It’s all about being social and working together and learning from people and networking, all for the greater, collective good.

My other M.O. is “go local.” Do it. Establish relationships, moments, and memories with those businesses and people closest to you. I think we’ll all be happier in the long run. Go places, have new and interesting experiences, learn from them, be patient, and most of all, have fun.

peace.

4 Comments

4 responses so far ↓

  • Bala // November 27, 2009 at 12:55 am | Reply

    Hey am a planner from India who has been lurking around your old blog for the longest time.

    I enjoyed the stuff you have been putting up in your old blog and look forward to what you will be adding to this one.

    Just wanted to thank you and wish you the very best for your new blog as well

    Cheers
    Bala

    • erinmiddleton // November 28, 2009 at 8:02 am | Reply

      Thanks Bala! Glad to have you here. Let me know if you think there’s something I should start off with or an idea I need to explore more from JPIA. I’m definitely on a search for content right now. Thanks for reading.

  • quentin // February 2, 2010 at 10:29 am | Reply

    Hi Erin,

    Just wanted to leave a comment while discovering your new blog, and wanted to thank you for the advices on your old one. They are very useful when you are actually looking for an entry position as a planner!

    Cheers from France!

  • Gareth // May 4, 2010 at 7:16 am | Reply

    Hi Erin,

    Great blog,

    I am trying to find a subscribe option on the page but am miserably failing….??

    Gareth

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