The objective of a brainstorm is to collect ideas.
Attendees: Think about the idea ahead of time. Remember that there are no bad ideas in a brainstorm. Don’t be shy.
We brainstorm to harness our collective knowledge in a stimulating and efficient manner.
“It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all.” ~ Edward De Bono
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